|One Home Campaign: Lead Partners|
As Chicago Wilderness Priority Species Lead Partners, you are critical champions for our 12 species over this 12 week campaign. This communication toolkit will help you easily spread the word about One Home: A Campaign to Support our Species to raise funding and awareness for the health and habitat of priority species across the Chicago Wilderness Region.
We recommend the following outreach schedule during the campaign (Sept. 6 - Nov. 29):
During your species week: Email your entire contact list announcing your species; daily social media posts; link to the CrowdRise page on your website; newsletter announcement
During the other weeks: Promote the campaign with weekly social media posts or shares; inclusion in newsletters; link on website
It's easy! Simply copy and paste from the tools below, and feel free to edit messaging to fit your organization's voice and mission:
Boilerplate Language on the One Home Campaign
One Home: A Campaign to Support our Species strives to protect fragile habitats and promote the health of local wildlife populations. As part of this initiative from September 6-November 29, 2016, Chicago Wilderness is spearheading a crowdfunded campaign, the first such endeavor of this scale to support wildlife in the Chicago region. The campaign proceeds will be used as seed funding for partners across the region to restore, monitor, and research the landscapes and wildlife we all value.
Partner Fundraising Links: As a team leader, each partner has a unique link to our CrowdRise page, which will track the donations received for your team
Partner Template Personal Email Message: Use this to forward the campaign information to family, friends and colleagues
Partner Template Email/ E-Newsletter Language: For the week(s) when your species is featured
General Email & E-Newsletter Language: For the week(s) when your species is not featured
Sample Posts for Facebook, Twitter, Instagram, and LinkedIn: Weekly content
Media Toolkit: Contains videos, images and media contacts for all lead partners
Team Leader Registration: For family and friends
Please always include links to donate in any communications (such as the unique link you received when registering as a team leader, which allows you to track the funds raised by your team). Be sure to follow our Facebook, Twitter, and LinkedIn accounts for quick updates and easy sharing using the hashtag, #onehome!
Campaign Overview: 12 Species in 12 Weeks
One Home: A Campaign to Support our Species uses an aggressive social media strategy to engage and inform a diverse body of audiences about the 12 priority species and is hosted on CrowdRise, a crowdfunding platform. The twelve-week campaign will run from September 6 - November 29th, 2016. Each week, the campaign will showcase the unique features of our priority species as well as a call for support.
Both organizations and individuals can support the One Home campaign by donating to an individual species or helping to fundraise by becoming a team leader.
All support gathered through the One Home campaign will be evenly distributed among all priority species, in consultation with our lead partners. You can visit the One Home webpage at chicagowilderness.org/20years.
The Priority Species Effort
The Chicago Wilderness Priority Species include 12 animal species that represent critical habitats across Illinois, Wisconsin, Indiana, and Michigan. Lead partners include Audubon Great Lakes, The Field Museum, Illinois Natural History Survey, Lake County Forest Preserves, Lincoln Park Zoo, The Nature Conservancy - Illinois Chapter, Openlands, Peggy Notebaert Nature Museum, National Great Rivers Research and Education Center, Illinois Department of Natural Resources, and the U.S. Fish & Wildlife Service.
About Chicago Wilderness
Chicago Wilderness is a regional alliance leading strategy to preserve, improve, and expand nature and quality of life. Building on a 20-year legacy of collaboration, our broad alliance of member organizations advance work in Illinois, Indiana, Wisconsin, & Michigan.
Our region’s healthy lands and waters help protect people, animals, and plants from the impacts of climate change, including flooding, extreme weather events, shifting habitat and increased threats from diseases and invasive species. By connecting leaders in conservation, health, business, education, science, and beyond, we tackle challenging issues to ensure a resilient region.