|Media Toolkit: One Home Campaign|
On April 10, 1996, 34 organizations gathered to launch what many considered an oxymoron: Chicago Wilderness. This historic moment was the first time that such a group of partners came together to focus on nature in this region. Twenty years later, this “supergroup” takes another bold step for nearby nature.
One Home: A Campaign to Support our Species strives to protect fragile habitats and promote the health of local wildlife populations. As part of this initiative, Chicago Wilderness is launching a unique crowdfunded campaign, the first such endeavor of this scale to support wildlife in the Chicago region.
Over the last year, wildlife specialists, ecologists, and social scientists identified 12 priority animal species in the Chicago Wilderness Region. Supporting these species and their habitats enhances air and water quality, nurtures a multitude of wildlife populations, and preserves the last fragments of our region's globally rare ecosystems. This is Chicago Wilderness and this is nature at work.
Campaign Duration: September 6 - November 29, 2016
Director of Communications & Engagement
Campaign Overview: 12 Species in 12 Weeks
One Home: A Campaign to Support our Species uses an aggressive social media strategy to engage and inform a diverse body of audiences about the 12 priority species and is hosted on CrowdRise, a crowdfunding platform. The twelve-week campaign will run from September 6 - November 29th, 2016. Each week, the campaign will showcase the unique features of our priority species as well as a call for support.
Both organizations and individuals can support the One Home campaign by donating to an individual species or helping to fundraise by becoming a team leader.
All support gathered through the One Home campaign will be evenly distributed among all priority species, in consultation with our lead partners. You can visit the One Home webpage at chicagowilderness.org/20years.
The Priority Species Effort
The Chicago Wilderness Priority Species include 12 animal species that represent critical habitats across Illinois, Wisconsin, Indiana, and Michigan. Lead partners include Audubon Great Lakes, The Field Museum, Illinois Natural History Survey, Lake County Forest Preserves, Lincoln Park Zoo, The Nature Conservancy - Illinois Chapter, Openlands, Peggy Notebaert Nature Museum, National Great Rivers Research and Education Center, Illinois Department of Natural Resources, and the U.S. Fish & Wildlife Service.
About Chicago Wilderness
Chicago Wilderness is a regional alliance leading strategy to preserve, improve, and expand nature and quality of life. Building on a 20-year legacy of collaboration, our broad alliance of member organizations advance work in Illinois, Indiana, Wisconsin, & Michigan.
Our region’s healthy lands and waters help protect people, animals, and plants from the impacts of climate change, including flooding, extreme weather events, shifting habitat and increased threats from diseases and invasive species. By connecting leaders in conservation, health, business, education, science, and beyond, we tackle challenging issues to ensure a resilient region.